MKTG 9

9th Edition

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
eISBN-13: 9781305686427

eBook Features

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  • Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
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  • The publisher of this book allows a portion of the content to be printed.
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Additional Book Details

MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they want−including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time. Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sold By Cengage Learning
ISBNs 1285860160, 9781285860169, 130568642X, 9781305686427
Language eng
Edition 9th